Released on: June 3, 2008, 8:05 am

Press Release Author: Kelly Banaszak

Industry: Food & Beverage

Press Release Summary: Rita\'s Water Ice\'s Third Consecutive Fundraiser Aims to Pour
More than $580,000 into Research for the Alex\'s Lemonade Stand Foundation

Press Release Body: Trevose, Pa. (June 2, 2008) - Rita's Water Ice,
(http://www.ritasice.com) the nation's largest Italian Ice concept, today announced
the commencement of its third consecutive paper lemon promotion to raise funds for
Alex's Lemonade Stand Foundation for pediatric cancer research. During the month of
June, more than 500 Rita's locations will sell $1 paper lemons to help the
foundation on its national crusade to find a cure for pediatric cancer. In just two
years as a corporate sponsor of Alex's Lemonade Stand Foundation, Rita's has raised
more than $1 million for pediatric cancer research and become the Foundation's
leading corporate donor.

From June 1 through June 30, Rita's guests will have the opportunity to obtain a
paper lemon for a $1 donation. Guests can personalize their paper lemons, which will
then be displayed in the local store's "Wall of Hope," a visual tribute to the
community's participation in the fundraiser.

"Rita's guests have demonstrated year after year that they care deeply about
children battling the trauma of cancer," said Jim Rudolph, Chairman of the Board and
Chief Executive Officer, Rita's Water Ice. "Our guests, franchise partners and Treat
Teams in every Rita's location are united in our commitment to this critical cause.
Together, we'll meet our goal to raise more than $580,000 for Alex's Lemonade Stand
Foundation."

"We are extremely grateful that Rita's will continue their paper lemon promotion
this June," said Jay Scott, Alex's father and Executive Director of Alex's Lemonade
Stand Foundation. "Their belief in the dream of our daughter continues to help us
achieve our vision to find a cure for all children with cancer."

In 2006, Rita's Water Ice officially became a corporate partner of Alex's Lemonade
Stand Foundation. In honor of the Foundation's namesake, the late Alexandra "Alex"
Scott, Rita's officially renamed its Lemon ice flavor -- "Alex's Lemonade." Lemon,
one of Rita's two original flavor offerings when the company was established in
1984, is one of the company's five most popular flavors.

About Rita's Water Ice
Rita's Water Ice Franchise Company, headquartered in Trevose, Pa., is the largest
Italian Ice concept in the nation, currently operating in 17 states with more than
500 stores. Rita's brand promise is Ice, Custard and Happiness. The chain
offers a variety of frozen treats including its famous Italian Ice, Old Fashioned
Frozen Custard, and layered Gelati, as well as its signature Misto and
Blendini creations. Rita's was named one of the Top 25 Franchise High
Performers by the Wall Street Journal's 'Startup Journal.' For more information
about Rita's Water Ice, please call 1-800-677-RITA or visit www.ritasice.com.

About Alex's Lemonade Stand Foundation
Alex's Lemonade Stand was founded by a young cancer patient, Alexandra "Alex" Scott.
For four years, despite her deteriorating health, Alex held an annual lemonade stand
to raise money for childhood cancer research. Following her inspirational example,
thousands of lemonade stands have been held across the country by children, schools,
businesses and organizations, all to benefit Alex's Lemonade Stand Foundation. As of
today, her national campaign has raised over $19 million for pediatric cancer
research. Alex died peacefully in August, 2004. Her family is committed to
continuing with her legacy through her foundation, Alex's Lemonade Stand Foundation
until a cure for all childhood cancers is found. For more information, please visit
www.alexslemonade.org


Web Site: http://www.ritasice.com

Contact Details: Melanie O\'Brien
Rita\'s Water Ice Franchise Company, LLC
Franchise Development Department
1210 Northbrook Drive Ste 310
Trevose, PA 19053
800-677-7482 x 9425
215-876-9300 x 9425
866-449-0974 fax
www.ritasice.com